Sherwin-Williams rolls out 2027 Colormix Rewild forecast as Behr names Grounded its 2027 Color of the Year

Sherwin-Williams replaces palette-of-the-year with a macro-driven forecast

The lead development for designers tracking paint fashion is Sherwin-Williams' 2027 Colormix Trend Forecast, branded "Rewild" and built around 48 colours rather than a single hero swatch. The brand has moved away from traditional palette structures and grouped its programme into three distinct strands: Anthology Volume 2 (Foundational Neutrals), the Restore palette of cool, serene blues and greens, and the Atmospheric palette. The shift matters because it reframes the annual colour ritual as a system — palette plus macro drivers — that designers can map directly to project briefs instead of decorating around one named hue.

Continuity colours preserve heritage while the forecast moves forward

Inside the 48-colour set, Sherwin-Williams has carved out a "Continuity Colors" tier that revisits its historic archive. Roycroft Bronze Green SW 2846 is cited as one of 10 Continuity Colors, signalling that brands can pair a trending 2027 palette with archived references when clients want longevity over novelty. For practitioners, the practical takeaway is to use the Continuity subset as a stable base layer and apply the Restore or Atmospheric palettes as accent systems.

Behr counters with a single hero hue, "Grounded"

Hours before the Colormix event, Behr announced its 2027 Color of the Year as "Grounded" — a deep, earthy green that blends mossy and olive tones with brown undertones. The pitch frames the shade as a counterpoint to the brighter, cooler greens that have dominated recent residential palettes, and it gives a single, named swatch that designers can specify in client mood boards without committing to a 48-colour system. For practitioners working on single-room refreshes or staged reveals, a one-colour pick is still the easiest sell.

Earthy convergence reframes the 2027 colour conversation

Read together, the September 2, 2026 announcements make the second consecutive year that two major paint brands have anchored their annual stories in warm, grounded earth tones rather than the saturated brights of the early 2020s. That convergence narrows the palette space designers are likely to be asked about through the winter specification season, and it makes olive, brown-toned green, and soft neutral the safest client-facing recommendations for the first half of 2027.

Accessibility, print, and digital checks practitioners should run before specifying

With two grounded palettes competing for client attention, the workflow that follows the announcement is verification. Designers specifying Sherwin-Williams or Behr colours in a multi-channel system need to confirm contrast against body copy and UI components, sample the swatches in print using a CMYK preview, and pull exact hex codes for any web work. A Color Contrast Checker and the Color Contrast Checker for Web Design: Design System Tips guide handle the first step; the Convert CMYK to RGB for Screen Preview in Your Browser and Convert RGB to CMYK in Clip Studio for Print-Ready Art guides cover the screen-to-press handoff; and What Colors Are Used in an Image: Pick Exact HEX Codes plus RGB to HEX for Accessible Color Contrast and RGB to CMYK for Accessibility: Keep Contrast in Print close the loop on extraction and accessibility reporting.

PDFs containing the palettes or mood boards should also be checked with How to Check Color Contrast in PDF Documents and reordered with Rearrange PDF Pages before client distribution.

What to watch next

The Colormix forecast is the centrepiece of the September 2, 2026 ASID "Rewild Colormix CEU and Sip + Shop" event, so continuing-education credit and the full 48-colour deck will be distributed through that channel. Order free colour chips directly from Sherwin-Williams to verify the swatches under a project's actual lighting before committing specifications, and request a Behr "Grounded" sample for any client comparing 2027 hero-hue options.