Behr names Grounded its 2027 Color of the Year, framing a brown-toned olive pivot

Behr crowns Grounded as its 2027 Color of the Year

Behr Paint Co. debuted Grounded as its 2027 Color of the Year, with the announcement landing on August 28, 2026. The shade is positioned between olive and moss, carrying brown undertones that point toward a warmer, earthier palette direction. The selection also marks the 10th anniversary of the Color of the Year program, a milestone the company used to anchor its messaging around a familiar midtone-green-with-brown family rather than a saturated accent. For practitioners working on interiors, brand swatches, or front-end design systems that mirror paint trends, Grounded is the named reference point to bookmark for the rest of 2026.

Cleveland Monsters rebrand introduces Bessie Black and Lake Blue

A separate identity update from the Cleveland Monsters rolled out a refreshed logo system supported by two named colours: Bessie Black and Lake Blue. The team tied both shades to the monster mascot and to the lake waters associated with the franchise, using the colour pair as the visual anchor rather than a single hero tone. The pairing shows how sports branding continues to lean on a tight two-colour system, one deep neutral, one cool blue, where each colour carries narrative weight and the combination does the rest of the work. For designers following league trends, Bessie Black and Lake Blue are the concrete named values to track.

Newell Brands pushes colour coordination into the modern kitchen

Newell Brands framed its appliance work as a deliberate move toward colourful, coordinated products designed for the way consumers live today, arguing that colour transforms how an object feels inside a space. The pitch positions coordinated palettes as the differentiator, not finishes or hardware, and treats the kitchen as a system of related hues rather than isolated appliance colours. For interior and product designers, the takeaway is that vendors are now marketing palettes as products, with each colour in the lineup expected to harmonise with the next.

Practitioner takeaway: named colours you can actually specify

The day's three independent colour moves give working designers a usable set of named values: Grounded for paint specs and brand-mood references, Bessie Black and Lake Blue as a tested sports-identity pairing, and the Newell Brands line as evidence that appliance vendors are selling palettes as systems. When any of these need to be checked against WCAG contrast targets for a swatch landing page or a PDF spec sheet, a Color Contrast Checker gives a quick pass-fail read, and the Color Contrast Checker for Web Design: Design System Tips guide walks through pairing named paint tones with token-friendly hex values.

For print collateral that has to survive a CMYK conversion without flattening Grounded's olive-moss balance, the Should You Use CMYK or RGB for Print Projects and Convert CMYK to RGB for Screen Preview in Your Browser guides cover the workflow.

What to watch next

Behr's Grounded enters a 2027 colour-of-the-year field that has already produced competing earth-toned and neutral picks from other paint brands, so cross-vendor palette comparisons are worth tracking through the rest of 2026. The Cleveland Monsters rollout offers a chance to observe how a tight two-colour identity ages across uniforms, merchandise, and broadcast graphics over the coming season. Newell Brands' coordinated-colour pitch will be tested by how visibly its appliance lines ship with documented palette pairings rather than single SKU colours.

No further release dates or version numbers were stated in the source material for any of these three announcements, so follow-up work is qualitative until vendors publish specifics.