Sherwin-Williams names Celery its 2027 Color of the Year, anchoring an early green-and-blue paint forecast slate

Sherwin-Williams and HGTV Home land on Celery for 2027

Sherwin-Williams has announced Celery SW 6421 as its 2027 Color of the Year, made in a mutual decision by the paints and coatings company and HGTV Home by Sherwin-Williams. The brand frames Celery as fresh, optimistic, and versatile, with a soft herbal-green cast that it says reads as connected to nature inside a home. For designers and front-end practitioners, the joint announcement matters less for the hue itself than for the signal it sets: a green, not a neutral or a deep tone, is the headline color the largest North American paint brand will market to consumers for the year ahead.

Anyone planning palettes, room mockups, or seasonal lookbooks now has one anchor color and one explicit partner (HGTV Home) to coordinate with.

Pittsburgh Paints pushes a smoky blue counterweight

" Read alongside the Sherwin-Williams announcement, Artifact gives the early 2027 paint slate two distinct anchors: a herbal green from one major brand and a warm smoky blue from another. For practitioners building a cross-brand palette reference or a mood-board kit, the combination is more useful than either color alone, because it points to a shared temperature (warm, grounded, nature-adjacent) rather than a single hue. Brand-specific SKUs (SW 6421, PPG10-16) also give production teams precise references when matching across vendors.

Samplize data tracks which paint colors Americans actually choose

A new Samplize report reveals the paint colors Americans are choosing most, framing the debate as moody, deep hues on one side and lighter alternatives on the other. The report is useful as a consumer-pull counterweight to the brand-pushed Colors of the Year, since it measures what shoppers click and sample rather than what marketers announce. For designers deciding whether to lead client presentations with a brand COTY or with a Samplize-trending tone, the Samplize data is the closer match to live demand, while the COTYs remain the better match for retail and editorial campaigns.

What the early 2027 slate looks like together

Taken together, the three signals describe an early 2027 palette built on herbal greens (Sherwin-Williams Celery), warm smoky blues (Pittsburgh Paints Artifact), and moody or deep hues that consumers are actively sampling. That alignment across a brand COTY, a second brand COTY, and a consumer sample report is what makes the slate worth planning around now rather than waiting for autumn announcements from the remaining major brands. Practitioners who build reusable palette libraries should expect 2027 reference sets to lean green and blue, warm rather than cool, and grounded rather than bright.

Practical follow-up for designers and developers

A short checklist follows from the announcements: pull SW 6421 and PPG10-16 into any 2027 reference board; pair them in a contrast pass using a Color Contrast Checker before promoting either as an on-screen accent; keep a named-colors reference handy via the HTML Color Names Chart when translating herbal-green or smoky-blue descriptions into hex values; and check print-ready conversions with the RGB to CMYK Converter so warmer blues do not drift when sent to a printer.

Designers planning web builds can also keep an eye on the Web Safe Colors Chart when narrowing greens and blues to a deployable subset, and use the Web Safe Colors for Beginners: A Plain-English Guide to brief clients on why some herbal greens compress differently on older displays.