Choosing an image format is a five-second decision once you know what each one is for. The short version: photographs belong in JPEG or WebP, graphics with sharp edges or transparency belong in PNG or WebP, and WebP is the best default for the modern web. Here is the reasoning, plus the edge cases.

The three formats in one table

JPEGPNGWebP
CompressionLossyLosslessBoth
Transparency
Best forPhotosLogos, screenshots, UIEverything on the web
Typical photo sizeBaseline5–10× larger20–30% smaller than JPEG
Opens everywhere✅ Universal✅ Universal✅ All modern browsers

When JPEG is the right call

JPEG remains the universal photo format: every camera, phone, printer and 20-year-old desktop app can open it. Use it for photographs that need to travel — email attachments, marketplace listings, files you send to clients. At 80% quality a JPEG photo is small and looks excellent.

When PNG is the right call

PNG is lossless: text stays razor sharp and flat colors stay clean, which is exactly what logos, icons, charts and UI screenshots need. It is also the classic choice for transparency. The cost is size — never store photographs as PNG, because the same picture is typically 5–10× heavier than a good JPEG with no visible benefit.

When WebP is the right call

For anything published on your own website, WebP is the strongest default: it compresses photos harder than JPEG, handles sharp-edged graphics nearly as well as PNG, and supports transparency. The only reason to avoid it is compatibility with old desktop software.

How to convert between formats

You do not need an installed app. The Image Compressor re-encodes any JPG, PNG or WebP into JPEG or WebP at the quality you choose, with a live before/after preview — and if you also need different pixel dimensions, the Image Resizer converts formats while it scales. Both run entirely in your browser, so your files never leave your device.

For a deeper look, see How to Resize an Image Without Stretching or Losing Quality.

For a deeper look, see Create an Animated GIF in Photoshop or Your Browser.

For a deeper look, see What Colors Are Used in an Image: Pick Exact HEX Codes.

For a deeper look, see How to Compress Image File Size in Your Browser.